Companies need many things to thrive: visionary leadership, a compelling offering, exceptional service, and much more. But in today’s noisy marketing landscape, what your brand really needs is a story. Stories make for better marketing because they elicit emotion. They can influence who we trust, play on our nostalgia, and help us make sense of complex information.
A really great story can communicate the entire character of a brand in less than three minutes, and clever stories can help you become especially persuasive. When you commit to using video in your marketing mix, it’s usually because you have stories to tell; but we recognize that the real challenge is telling these stories especially well. Please click on some of our articles here.